CEOgolfshop.com will be adding the Ian J. Poulter Apparel Collection to it’s online store for corporate buyers. Ian’s focus is on the complete outfit, not just pieces, so it will be interesting to see the options presented. Press release coming later this week.

Even though my last post is on a very similar subject, I feel compelled to write about it again.

Yesterday I ran 5 miles in heavy humidity, and was rained on several times. I was wearing a hanes cotton t-shirt and moisture wicking running shorts. Needless to say, when I was done, the t-shirt was pretty wet, but the shorts were not. What’s the relationship with golf shirts?

I’m petite and in pretty good shape so I don’t sweat much when golfing, but many of our golf store shoppers do. I’m often asked which is the best shirt?

The fabric from brand to brand may list the same composition, yet they react very differently to wear and tear and the environment. Here’s my picks for those who sweat a lot:
1. Bugatchi performance golf shirts. The best in class for moisture wicking, the shirts provide UV protection and breathability. The unique fabric is like no other moisture wicking shirt we’ve tested, and in fact the material is made exclusively for Bugatchi.

2. Bugatchi modal rayon shirt. These can be found by entering “1643″ in the search bar in our online store. The shirts breathe and the fabric dries quickly. Technically they are not moisture wicking, but this shirt is exceptional for the golf course and under a sportcoat.

3. The Bugatchi Egyptian cotton golf shirt and any mercerized cotton shirts. Cotton is a natural fabric so it offers the most breathability. However, as my recent run proved, if you have excess moisture, the shirt will not dry out as quickly as others. This is a tournament favorite and is recommended for all golfers regardless of how much they sweat.

Are you looking for a golf shirt with UV protection? Available in styles for both men and women, I tested the Bugatchi shirt with UV 50+ protection on consecutive days vs a FAMOUS NAME BRAND.

You can read my Bugatchi Women performance wear shirt review here.

The Bugatchi shirt is by far the nicest feel, fit, and performance of any moisture wicking shirt I have ever worn. I combined the red shirt with the silver Bugatchi Women textured skort, flower pattern. The first person I saw that day said I looked stunning. Sun exposure to my skin was completely blocked. I do not care for most moisture wicking shirts because they tend to be hot. This one actually breathed and I could feel the light breeze through the fabric. I really like a soft fabric on my skin and this is definitely best in class.

The next brand I tried was just as I expected- another disappointment. I generally can tell by the fabric feel whether I am going to love it or not and this one failed right away on the ‘touch test’.

Day 3. Bugatchi vs Nike dri-fit? Ok this was a pretty good match. I liked the Nike dri-fit feel this season and paid full price to test a complete outfit. Everything fit nice and worked pretty well on the course. It’s not as soft, but it’s not as much money either. However, after one wash carefully following instructions, the Nike products (top & skort) look worn and required ironing. Even so, it will never look like it did on the rack again. And this is another reason why the Bugatchi brand is far superior to others, not just in my opinion, but also that of our customers.

Long lasting, color fast, nice feel. They’re made that way, and they stay that way.

Click here to buy the Bugatchi performance golf shirt for men

Bugatchi

CEOgolfshop.com sells Bugatchi shirts via it’s online store to CEO’s throughout North America. Additionally, we sell to corporations, most of which put their logo on the shirts.

Bugatchi shirts are rarely found at a discount, unless a brick and mortar retailer is closing out limited availability seasonal stock. Bugatchi shirts are not available everywhere. Resellers are carefully selected so as to control the branding and pricing. So how come if you search the internet, there are tons of listings that if you click on them, the site does not even sell any Bugatchi products? Unfortunately there are people out there trying to capitalize on the brand, lure them in, and then try to convince the customer to buy a different brand. Or sometimes it is shopping comparison sites. They all list the same store and they collect a fee, so these shopping portals spend a lot of money promoting the product.

At this time, CEOgolfshop.com does not pay to list all the Bugatchi products in the online shopping portals. We promote our own online store and that’s it. Hopefully, we’ll gain back our number one google position and knock out all those companies that don’t really sell the product. Until then, we’re going to try a few other things and see if we can’t boost our rankings.

Fort Lauderdale FL, June 2008 –CEOgolfshop.com received online rights to market and sell Sunderland of Scotland golf outerwear. Catering to the executive crowd, CEOgolfshop.com offers golf apparel for both consumer and corporate purchasing.

Sunderland of Scotland® is well known throughout Europe as a brand that represents the finest foul weather gear made for the golf market. Sunderland is a sponsor of the European Ryder Cup team, the Solheim Cup, The Walker Cup and is a PGA partner. Current Sunderland apparel customers include Golf Magazine Top 100 Courses in the US.

“With an executive client base, CEOgolfshop.com is the perfect match to expand the Sunderland brand in the USA”, says Christine Speedy, CEO. “Their outerwear perfectly complements our golf shirt brands. Sunderland of Scotland outerwear will allow us to expand our golf market reach through incremental consumer sales and increased custom corporate outerwear clientele.”

CEOgolfshop is offering popular rainwear and windwear items online immediately, and will quickly add more. The entire collection is available via phone order.

About CEOgolfshop.com: offers golf apparel, corporate apparel and golf accessories with optional imprinting/personalization, typically not found in other channels. The company targets executives, discriminating apparel shoppers, tournament directors, and marketing directors. Online store http://my.ceogolfshop.com

Media contact: Christine Speedy 954-942-7747

Fort Lauderdale FL, April 2008 – CEOgolfshop.com is adding Jack Nicklaus Sportswear to it’s list of premium brand apparel online.  Catering to the executive crowd, CEOgolfshop.com offers apparel for both retail and corporate purchasing.

Jack Nicklaus Sportswear launched a stunning Fall 2008 collection at the PGA Merchandise Show in January. Nicklaus offers a Performance, Legacy and Sportfit line, the ultimate solution for any business looking to select one brand for their company. When a company chooses the Nicklaus brand for their logo apparel, their company name is immediately identified with one of the world’s most respected brands and names in golf.

“I’ve represented some of the finest manufacturers in the world, and Jack Nicklaus Sportswear is one of the greatest new collections ever,” says Dean Baker, Tournament Sales Director at CEOgolfshop.com.  “A critical buying factor for executives is not only the style and feel, but how the fabric holds up after being worn all day. This line stands the test of time, throughout the day, and after repeated cleaning.”

CEOgolfshop will initially list a few of the most popular items online, and add more over time. The entire collection is available via phone order. Performance 18 features technical fabrics that incorporate UV protection and Coolplus® technology. Legacy 18 represents the highest quality in pure fiber golf styles. This assortment features the popular double-mercerized cotton knits and Scottish cashmere.  The Sport Fit line offers a tailored fit, with a shorter body, shorter sleeves and a shorter placket in both performance and double-mercerized cotton fabrics.

About CEOgolfshop.com:  offers golf apparel, corporate apparel and golf accessories with optional imprinting/personalization, typically not found in other channels. The company targets executives, discriminating apparel shoppers, tournament directors, and marketing directors. Online store http://my.ceogolfshop.com

Media contact: Christine Speedy 954-942-7747