CEOgolfshop.com is committed to offering videos to help shoppers in a variety of areas. Admittedly, the first few videos are a bit rough, but improvements will come quickly. For now, they get their point across and deliver valuable buyer information.

The goal was to get a few done quickly without getting bogged down in creative nuances and we anticipate the realism will be helpful.  Videos will answer common questions from customers as well as demonstrate products. 

Our first videos: 

Bugatchi ribbed shirts- All fabrics are not alike- yucky pilling on expensive shirt made of the same fabric as Bugatchi. 

Bugatchi Women shorts CEOgolfshop shows the fit and function of VL901 shorts by Bugatchi Women. 

Bugatchi Men’s ribbed shirts - crew neck, mock neck PF1643 and ACF1643 comparison and comments.  

The Bugatchi men’s shirts size chart has been updated. Please note that actual measurements are shown. This is to help you compare with other brands you may already own. You can measure the same points and determine the correct size for you. Customers tell us that Bugatchi sizes run true to what they normally wear.

Most size charts are for “fits size”. For example, the Bugatchi ACF1643 crew neck, long sleeve, in size large has an actual chest measurement of 49″. The Ian Poulter size chart size large “fits size 45″ chest”.

The 1525 Polo’s have a roomier fit than all other Bugatchi shirts. Short sleeve shirts will have a shorter length and slightly smaller measurements than long sleeve shirts.

Our customers are fanatical about the Bugatchi brand and we want you to share your opinions with others.

Send us an endorsement and we’ll send you a free shirt!
Include why you love the Bugatchi brand and why you recommend others shop at CEOgolfshop.com. You can also share a personal experience that you think is relevant to prospective buyers.

Three ways to get your free shirt:
1. Send a personal video. Be sure to wear your favorite Bugatchi Shirt. Accepted formats include digital video cassette, quicktime VR, or any Apple software format. If your computer has a camera built-in, we should be able to accept whatever format it records in.
2. Create an audio recording. First, call (888) 587-6787 - Ext 5 and record your your testimonial. Please practice before you call in! Second, email us a photo of you in your favorite shirt.
3. Mail photo and written testimonial via email or snail mail.

TIPS ON WHAT YOU MIGHT INCLUDE:
What is your name, City, State? You can use your first name only, but we’d appreciate if you used your full name, Job Title and Company name if possible. It’s free advertising for your company too! What items do you own? What makes this shirt your favorite? Do you ever complimented about your shirts? What do they say? If you have worn shirts made of the same fabric, why do you like the Bugatchi one better?

Example: “Hi, I’m Joe Smith, CEO of Paper Goods USA. I wear Bugatchi golf shirts, shorts, and some dress shirts too. My favorite Bugatchi shirt is the ribbed long sleeve with mock neck. The fabric is super soft. When I wear it I feel …. Fill in the blank. Compared to …. The Bugatchi shirt is better because …..”

FREE SHIRTS OFFER DETAILS
First 5 Video’s accepted- FREE BUGATCHI SHIRT, ANY STYLE IN STOCK.
First 5 Audio/photo combinations, accepted- FREE BUGATCHI SHIRT EQUAL TO YOUR HIGHEST PRIOR PURCHASE- IN STOCK
First 5 mail/photo testimonials- - Free Bugatchi mercerized cotton shirt (SKU 1525)
All other entries: $25 off any future purchase by 12/31/2008

When will I get my shirt or other gift?
Your shirt will ship within 2-4 weeks of your entry acceptance and receipt of your shirt size and color selection.

Where do I email my entry?
art@ceogolfshop.com
or
CEOgolfshop.com
2633 NE 26th Ave.
Lighthouse Pt. FL 33064

Audio entries 888-58-POPUP ext 5 / (888)-587-6787 ext 5

Who is the judge of entries?
Christine Speedy, CEO

What are my odds of getting a free shirt?
This offer is being made to our top 50 customers as of 9/1/2008. Any other customers who discover this promotion may also enter, regardless of the date of their first purchase.

Who can enter? Any CEOgolfshop.com customer as determined by bill to or ship to address in our customer records.

What is the entry deadline?
We will run the promotion until September 30, 2008, and reserve the right to change the date at any time we’ve met our promotional objectives.

USAGE RIGHTS RELEASE
By submitting your entry you agree that CEOgolfshop.com may use any information and images you supply in current and future marketing and promotional efforts, without any further compensation. CEOgolfshop.com is not responsible for lost entries.
We do not require personally identifiable information, however, it provides more value to our prospective customers.

CEO golf shop currently has it’s largest selection of pants ever in stock. Whether you are looking for men’s trousers or just a great pair of golf pants, we’ve got the fabrics men really want.

The Bugatchi pants come in three basic fabrics including polyester, a silk/linen blend, and tencel. The tencel pants were a big hit last season and are back again in new colors.  The Bugatchi Single Pleated Silk Pants has a matching fabric in shorts. The polyester pants have a very nice hand feel and are great for every day wear and are our most popular golf pants.

Over the last 30 days, CEOgolfshop.com has nearly doubled the number of products offered in the online store. There are now nearly 200 different products with 1000’s of styles and colors available. Over 100,000 products are in stock at various warehouses we access. CEOgolfshop always sells the latest brand styles available, not clearance merchandise.

Due to the large number of SKU’s, fast changing inventories, and the different resources used to fulfill customer orders, CEOgolfshop is unable to maintain a live inventory for customers. This may occasionally inconvenience customers, but CEOgolfshop CEO Christine Speedy says “We fulfill a niche need for our customer base and our product depth exceeds any other resources our customers have tried. We may not be able to fulfill every color all the time, but we have so many options in fabrics and colors that we can nearly always find a suitable alternate.

The Bugatchi Apparel line has been expanded for both men and women. More photos have been added and inventory notations have been included for items in tight supply. CEOgolfshop focuses on customers who know what they want, and are seeking a reliable source to fulfill them.

Golf ball sales have doubled since updating the department this summer. Titleist and Nike Golf balls are the biggest sellers and CEOgolfshop expects incremental sales growth will continue with golf ball add-ons to apparel sales.

New for the 2008-09 Fall/Winter season, Bugatchi launched several white cotton fashion dress shirts, priced from $105. Each shirt has a different feel and a different fashion look. CEOgolfshop.com has selected three of them to sell in the online store. All are long sleeve and each has a different hand feel.

The Bugatchi long sleeve fashion dress shirt AS3223L44 has enough style you can look great without a jacket. The fabric has a 3-dimensional textured diamond pattern and is made with 99% cotton, 1% elastine, with a regular soft collar. The AS3221L42 100% cotton Bugatchi long sleeve shirt with spread collar uses stitching in a paisley pattern to create it’s design effect. The pattern appears white or shimmery (inverse) depending on how the light hits it. The Bugatchi fancy dress shirt AS3225L44 is made with 100% cotton. The fabric uses squares in a symmetrical fashion pattern that varies in appearance from grey to white with lighting. The fabric is somewhat shimmery and has a satin like feel. It has a hidden button down collar.

TENCEL® is Lenzing Fibers’ brand name for lyocell. A major break-through was made with the development of the unique nanofibril structure of this fiber. TENCEL®, made from wood pulp cellulose, offers a unique combination of the most desirable properties of man made and natural fibers: soft as silk, strong as polyester, cool as linen, warm as wool and as absorbent as cotton. Quite simply a “break-through” fiber.

The Bugatchi Tencel shirt introduced for the Fall/Winter 2008- 2009 season feels at least as soft as their high modal rayon content shirts, maybe even softer. It’s definitely a lightweight fabric. There is some stretchiness to the shirt, but minimal.

Lenzing calls Tencel® environmentally friendly and a good choice for people with sensitive skin. However, process of dying the fabric may include treatments with chemicals that could affect your skin. CEOgolfshop has never received any negative customer feedback about any Bugatchi shirts. In fact, most customers rave about how the shirts are the best they have ever worn,

Tencel garments are often recommended as good for travel because they pack light and retain their shape. Many Tencel® pieces are machine washable; though you should follow the label’s instructions for specific wear. If washed in cold water, Tencel® garments shrink about 3% with the first washing, but then won’t shrink in future washes. Tencel® also dries quickly, so drip-drying it may not take long.

The Tencel fabric compares favorably to silk shirts as well. Most people like silk for the hand feel. The Tencel shirts have a superb hand feel, but also are easier to care for and probably hold their shape better in varying weather, especially high humidity.

New for the 2008-09 Fall/Winter season, Bugatchi launched a new knit made with 85% modal rayon and 15% polyester. The fabric is so soft and smooth it feel’s like heaven on earth.  The medium weight stretchy knit is  perfect for fall weather. I don’t know whether to call this a sweater or sweatshirt  or just a knit shirt. It’s lighter than a typical sweatshirt but heavier than your average shirt.

The Bugatchi knit is available in three styles including, long sleeve mock neck, long sleeve half zip with self collar, and short sleeve crew neck. For those who love the ribbed modal rayon shirt, I think this smooth fabric makes a nice addition to your Bugatchi collection, giving a little variety in fabric textures you wear.

In a nutshell- it’s rare. Our items are all priced to fit within the Bugatchi Uomo marketing strategy as an upscale quality product. By staying with that strategy we are able to access inventory in 1000’s of styles, colors and sizes. Typically some shirts are $5 off of retail. We also will discount shirts at the end of the season, if there is adequate stock, or if we know another store is having a sale.

Our hotel and other reseller buyers pay wholesale prices.
Our corporate buyers who buy in volume with their logo embroidered also can obtain substantial discounts on some shirts.

We do not have a showroom for consumers. Consumers can visit their local Nordstrom’s for many Bugatchi products.

We do have a showroom by appointment only for our resellers.
Our retail purchasing agents, ie resellers, have a number of ways to view our Collections. The Jack Nicklaus and Bugatchi showrooms are both located in South Florida, though in different cities. We are currently reviewing the feasibility of a seasonal collection presented online. What do you think? Is this a good idea, or do you attend enough trade shows that you think this is redundant?