Occasionally a prospective customer will tell me that they never pay for logo embroidery. I can assure you they have, whether it was a line item on their invoice or not. 

First, there is a cost to produce the product, whether it be shirts, towels, or even golf bags. Post manufacturing, embroidery is added.  Therefore the cost to produce a shirt with embroidery costs more than just a shirt. Some companies build the embroidery cost into the product cost, and some don’t.

At CEOgolfshop, we don’t include the cost in our prices. It’s always a separate line item.  We have customers who sometimes need blanks as well as logo embroidered items. Why should they pay extra for blanks?   Additionally, the price may vary. For example, the cost to logo a shirt is much less than for a golf bag or luggage. Our embroidery charges always reflect the actual cost.

Here’s another way to save. Look at our process for shirts.

Advance ordering process:

1.   Manufacture

2.   remove wrinkles

3.   add tissue

4.   fold

5.   polybag

6.   carton and ship.

On-demand orders:

1.   Manufacture

2.   remove wrinkles

3.   add tissue

4.   fold

5.   polybag

6.   carton and ship to USA warehouse

7.   Pull customer order from inventory

8.   Remove from polybag

9.   Add logo embroidery

10.                 remove wrinkles

11.                 add tissue

12.                 fold

13.                 polybag

14.                 carton and ship to client

Please note, not everyone follows all these steps above. Before buying, always ask how your shirts will be delivered. Sometimes the price is right, but the shirts just arrive thrown in a box after the embroidery, resulting in massive wrinkles and zero organization for distribution. CEOgolfshop ALWAYS delivers product ready for distribution to the end user, not needing ironing or packing. 

Obviously, there are cost savings if you advance order. Requirements for advance orders vary from 6 weeks to 120 days depending on the product and quantity. Whether you advance order or not, our quality is always impeccable. 

Q: We need white logo shirts for an event with the logo on the left sleeve. What do you recommend for 75+ shirts?

A: Consider these three options based budget and on the who your recipients are:

Red Rock Polo Shirt- 100% Pima Cotton Interlock, Short Sleeve. This is our own private label shirt and is far better than the typical shirts offered by promotional products companies. They are made in the same plant as other pricier brands.  Choose for tight budgets and when you have a cross mix of recipients ie sales, support staff, etc. It’s considered a mid-tier employee shirt.  However, t’s also given out at events with senior executive staff and they like it too. Priced at $26.50 each with logo.

Bugatchi Uomo Polo Shirt- (color- White & Asperine. 1525F57) 100% Egyptian cotton, double mercerized. This is a very light, very soft cotton and in white is somewhat see-through. For golf tournaments with executives this is a favorite. Alternatively, Fairway & Greene also has a mercerized polo, with a bit heavier cotton, though still lightweight. Priced at $42.50 each with logo. Call for specific quantity discounts.

Bugatchi Uomo Ribbed Shirt-  65% modal rayon, 35% polyester, sku 1643F57, 1643F50. This microfiber shirt is nice for both on and off the course. The ultimate in luxury feel is also a perfect look worn under your sport coat. As a golf shirt you’ll really like the way fabric breathes. If it gets wet, it quickly dries and still looks fresh. This shirt wears extremely well and looks like new over time. For golf tournaments with executives this is a favorite. Alternatively, Bugatchi has the same fabric in a CREW NECK. A lot of senior executives prefer the crew neck so we recommend you check with a few of the probably recipients to see what they wear.  Priced at $56.50 each with logo.

All of these short sleeve shirts are very soft, and stay that way wash after wash, without pilling or fading (if colored shirt). The collars don’t get all out of shape, though the Ribbed shirt will hold the original shape the best. Call for specific quantity discounts. We’ve included the dollar estimates above to help guide you to a budgeting decision, though prices may vary over time and by quantity ordered.

To date, our corporate wearables prices have remained pretty constant over the last 18-24 months, despite the rising cost of conducting business. Fuel costs have had the greatest impact on our cost of doing business as they have across all wearables distributors.

In some sectors of our business our suppliers are adding a $5-15 per shipment surcharge. This is in addition to shipping fees. While some distributors can no longer afford to eat these costs, and they are now being forced to raise their prices, we’re still measuring the impact and ROI of various promotions. Increasingly, competitors are being forced to pass along increases as high as 15% to end-users. Fortunately, since we are both manufacturer and distributor, we have a more control than most promotional products companies. However, we are more carefully watching these estimates vs bllling to ensure that they are passed on.

The issue for companies like ours that provide services like embroidery is that we have to pay for shipping multiple times, depending on the brand and volume ordered.
For our own products, we pay to bring product in to the USA. Then we ship to the local embroiderer for those who do not advance order, then back to us for later fulfillment or direct out to the customer. Some brands we sell do not have embroidery on the premises. So there is a cost to send the product to the embroiderer, then to us (small orders are batched), then to the customer.

The smaller promotional products companies are the most likely to be hurt. We’ve already heard from suppliers who have closed huge numbers of reseller accounts because their business volume was low. The cost of fulfilling orders is high so by eliminating small accounts, operational costs can be trimmed.

CEOgolfshop.com is a valued member of the wearables resellers industry. We continue to have manufacturers request we sell their products to our B2B customers. Despite economic issues in the country, our company continues to grow and we will continue to specialize in the executive or luxury brand niche market.