Category Archives: From the Fairway

American Express Women’s Golf Month- June 2008

From the Fairway, By Christine Speedy published in print.

Now in its fourth year, American Express Women’s Golf Month is a collaboration of the top U.S. golf organizations aimed at increasing the participation of women in golf. Scheduled to be held at golf facilities across the U.S. from Sunday, June 1 through Monday, June 30, 2008, American Express Women’s Golf Month offers women 14 years of age and older free golf lessons and golf-related networking and social activities customized by each host facility.

Last year Executive Women’s Golf Association Members played for free at Doral Golf Resort & Spa as part of the Amex promotion. What a great opportunity! It was a beautiful day and the pro shop extended a big discount to all players for their apparel. No matter what your golf level, everyone should take advantage of this event.

You can count on a local week-long series of fun and exciting golf and golf-related activities designed exclusively for women, and at a variety of locations including:
* Free golf lessons and clinics
* Networking receptions
* Golf rules and etiquette seminars
* Fashion shows
* On-course playing opportunities
* On-course golf instruction
* Luncheons

Look up the nearest event near you at http://www.playgolfamerica.com
For more information about the EWGA .

Christine Speedy is CEO of CEOgolfshop.com and an Executive Women’s Golf Assn. member.

It’s golf tournament time- are you ready?

From the Fairway
By Christine Speedy

It’s golf tournament time- are you ready?

May kicks off the biggest charity golf tournament schedule of the year, with golf courses willing to make deals to keep the courses full after the snowbirds leave town. It’s also time for seeding and other course maintenance; so if you are a tournament host, verify again your course will be in playable condition since sometimes these schedules can change.

Golf is a game of honor…although if you listen to the chatter, laughs, and whining after a typical round at a charity tournament, you wonder if there is anyone at all who plays by the rules. Or who even knows the rules. Some tournaments, people just want to have fun and taking that improved lie from the rough is just part of their game. Or maybe they just ‘forgot’ how many mulligan’s they used up. For others, adhering to the strict rules of golf is part of the game.

Maybe it’s the amount of money invested (from zero to $2500) that drives the honesty factor, but I don’t think so. I think in large part it stems from how players play their weekly game. How frequently do you play every ball as it lies vs. giving yourself an improved lie since it’s only for fun? I’ve seen some guys who roll the ball with their club ON EVERY SHOT to get it to set up right. They don’t change their game at tournament time. Then there is the player who is having a great game, but has a few bad shots. “I’m not counting that one.” Do you see the trend?

Regardless of your weekly game with buddies, in tournaments players need to be mindful of the rules. Enjoy yourself and play any way you want. But if you turn in a scorecard to contend as a winner, make sure you are signing the card with an honest score. You may not win, but at least no one will be talking about how you cheat either.

Local event: March 20 – 23 PGA World Golf Championships-CA Championship Doral Golf Resort & Spa

Christine Speedy is CEO of CEOgolfshop.com and an Executive Women’s Golf Assn. member.
From the Fairway is published in a regional print magazine in the Lighthouse Pt. FL area.

Trends in Women’s Golf Apparel will continue to evolve

From the Fairway By Christine Speedy, published April 2008

Trends in Women’s Golf Apparel will continue to evolve

With the increasing realization of how much money women spend on golf related items, we’re also seeing a huge increase in variety of golf apparel. A recent issue of Golf for Women featured 8 urban outfits, with plenty of brand names I’ve never heard of. My new favorite brand- Bugatchi Uomo- wasn’t even around 4 years ago.

I took a look in my closet and have no less than 13 different brands of golf shirts alone. Half the brands I wore in the past are barely on my radar today. Most men I know buy one or two brands almost exclusively, though they may have a larger variety they acquire through gifts, golf tournaments and such. Why aren’t women as loyal to a specific brand as men?

The sad truth is that although it is improving, we haven’t seen the core elements needed to be loyal to a single brand: quality, style, fit, variety, and availability in the right size. All that is changing. Sarah Hand McAleer, formerly of Tommy Hilfiger and Cerutti 1881, was brought in to help boost the Greg Norman women’s line in 2005. In February Greg Norman skorts were offered at our local Costco, showing the broad market reach they are achieving. Bugatchi Uomo has the widest variety of colors for ladies shirts that I’ve ever seen, and the spring collection is a mix of classic lines and fashionable ‘lifestyle’ clothing for both on and off the course.

And how about shirt giveaways at golf tournaments? The planners still act as if the only golfers who play are men. Maybe 1 in 500 will have a ladies shirt option.
It’s still hit or miss at our local golf specialty stores, but the collections at Pro Shops have gotten much better and may be your best bet for local purchases.

Local event – April 24-27 LPGA Stanford International Pro-Am
Fairmont Turnberry Isle Resort & Club, Aventura, Fla.

Christine Speedy is CEO of CEOgolfshop.com and an Executive Women’s Golf Assn. member.