Over the last 30 days, CEOgolfshop.com has nearly doubled the number of products offered in the online store. There are now nearly 200 different products with 1000’s of styles and colors available. Over 100,000 products are in stock at various warehouses we access. CEOgolfshop always sells the latest brand styles available, not clearance merchandise.

Due to the large number of SKU’s, fast changing inventories, and the different resources used to fulfill customer orders, CEOgolfshop is unable to maintain a live inventory for customers. This may occasionally inconvenience customers, but CEOgolfshop CEO Christine Speedy says “We fulfill a niche need for our customer base and our product depth exceeds any other resources our customers have tried. We may not be able to fulfill every color all the time, but we have so many options in fabrics and colors that we can nearly always find a suitable alternate.

The Bugatchi Apparel line has been expanded for both men and women. More photos have been added and inventory notations have been included for items in tight supply. CEOgolfshop focuses on customers who know what they want, and are seeking a reliable source to fulfill them.

Golf ball sales have doubled since updating the department this summer. Titleist and Nike Golf balls are the biggest sellers and CEOgolfshop expects incremental sales growth will continue with golf ball add-ons to apparel sales.

I’m sorry to see it go. I rec’d mine with my membership with Executive Women’s Golf Assn (EWGA.com). I wouldn’t rush to read it, but I generally read thoroughly before the next issue arrives.  I like the stories, and I thought the new ‘play better 100/90/80′ series was nicely well done.

I agree with others;  the clothing that’s advertised is frequently in the stratosphere. I play public and private clubs around the country and pay special attention to see what people are wearing to help with my own marketing. What’s advertised has never matched reality. I dress more like Annika Sorenstam and Stina Sternberg (stock magazine photo) than what I see in the magazine ads. I’ll spend a good amount on an outfit, but $1000 for an outfit (no shoes) isn’t what I’m wearing daily.

As to the future…if Conde Nast couldn’t make it, I’m not sure we’ll see anything on this scale again. Golf Magazine is no substitute and I wouldn’t pay for a subscription. I get it free now and have been thinking I’d like to help save the planet and just tell them-  no thanks.  I’d be really interested to hear the back story of cost vs revenues on GFW some day.