Tag Archives: corporate apparel

embroidered shirts, Q&A

royal blue polo shirt for golf or corporate apparel

Do you have any polo shirts in royal blue?

Currently only one of our preferred suppliers is producing a true ROYAL BLUE POLO SHIRT. This egyptian cotton polo is very lightweight and is perfect for logo embroidery for your company or your scramble golf team. Bugatchi also has other royal blue polo shirts in different fabrics. Just enter ROYAL in the upper right search box in our online shirts superstore. Don’t enter royal blue because some colors may be named ROYAL instead of ROYAL BLUE.

Do you have matching ladies and men’s shirts in royal blue?
There are no matching shirts by Bugatchi for the ladies.

If you are considering this for a corporate color, please be aware that royal is a specialty color and may not always be available by the same manufacturer. For this reason, some companies choose NAVY or CLASSIC BLUE. The classic blue hue may vary a little from year to year, though you can usually find something pretty close.

CEOgolfshop.com manufactures a Pima cotton interlock polo shirt in navy, white, black, light blue, and yellow. These are consistent colors year to year and are a very high quality alternative to higher cost brands. Matching ladies shirts are available for in stock on a limited basis, and by special order any time.

Q&A

Executive apparel

Should executive apparel include logos? What is executive apparel these days? Why should I read this article? If you buy promotional products for your own company, you need to understand who your audience is in every area. If you buy promotional products for gifts, the same applies. 

First, let me preface and say this is about men’s apparel, since women’s is an entirely different answer. The first answer is yes, as long as it’s done tastefully. Consider the fabric, the logo, the brand and where the executive will be wearing the item. With respect to shirts, a nicely tailored button down microfiber shirt worn with a tie may look best with a tonal logo. In fact, ALL our microfiber shirts to date have been with tonal logos. I’ve been in boardrooms with senior executives coming in one after the other (word of mouth gets around fast) and all of them requested tonal logos. 

What is executive apparel? It’s whatever the executive is wearing and that varies business to business. In a typical corporate office, it’s shirt and tie nearly all the time, while a coat may be optional.  When the C-Level executive meets after hours, there’s a good chance he will still wear a button down shirt. But there’s also an equally good chance he will wear a crew neck or polo style shirt, with a jacket. For the shirts going under a jacket, if it’s short sleeve, I recommend the logo go on the left sleeve. If it’s a long sleeve shirt, the logo can go on the left chest, matching tonal colors only. 

Editors picks: 

men’s dress shirt

Bugatchi men’s modal rayon long sleeve mock neck shirt

embroidered shirts, News

Corporate wearables price increases

To date, our corporate wearables prices have remained pretty constant over the last 18-24 months, despite the rising cost of conducting business. Fuel costs have had the greatest impact on our cost of doing business as they have across all wearables distributors.

In some sectors of our business our suppliers are adding a $5-15 per shipment surcharge. This is in addition to shipping fees. While some distributors can no longer afford to eat these costs, and they are now being forced to raise their prices, we’re still measuring the impact and ROI of various promotions. Increasingly, competitors are being forced to pass along increases as high as 15% to end-users. Fortunately, since we are both manufacturer and distributor, we have a more control than most promotional products companies. However, we are more carefully watching these estimates vs bllling to ensure that they are passed on.

The issue for companies like ours that provide services like embroidery is that we have to pay for shipping multiple times, depending on the brand and volume ordered.
For our own products, we pay to bring product in to the USA. Then we ship to the local embroiderer for those who do not advance order, then back to us for later fulfillment or direct out to the customer. Some brands we sell do not have embroidery on the premises. So there is a cost to send the product to the embroiderer, then to us (small orders are batched), then to the customer.

The smaller promotional products companies are the most likely to be hurt. We’ve already heard from suppliers who have closed huge numbers of reseller accounts because their business volume was low. The cost of fulfilling orders is high so by eliminating small accounts, operational costs can be trimmed.

CEOgolfshop.com is a valued member of the wearables resellers industry. We continue to have manufacturers request we sell their products to our B2B customers. Despite economic issues in the country, our company continues to grow and we will continue to specialize in the executive or luxury brand niche market.