Occasionally a prospective customer will tell me that they never pay for logo embroidery. I can assure you they have, whether it was a line item on their invoice or not. 

First, there is a cost to produce the product, whether it be shirts, towels, or even golf bags. Post manufacturing, embroidery is added.  Therefore the cost to produce a shirt with embroidery costs more than just a shirt. Some companies build the embroidery cost into the product cost, and some don’t.

At CEOgolfshop, we don’t include the cost in our prices. It’s always a separate line item.  We have customers who sometimes need blanks as well as logo embroidered items. Why should they pay extra for blanks?   Additionally, the price may vary. For example, the cost to logo a shirt is much less than for a golf bag or luggage. Our embroidery charges always reflect the actual cost.

Here’s another way to save. Look at our process for shirts.

Advance ordering process:

1.   Manufacture

2.   remove wrinkles

3.   add tissue

4.   fold

5.   polybag

6.   carton and ship.

On-demand orders:

1.   Manufacture

2.   remove wrinkles

3.   add tissue

4.   fold

5.   polybag

6.   carton and ship to USA warehouse

7.   Pull customer order from inventory

8.   Remove from polybag

9.   Add logo embroidery

10.                 remove wrinkles

11.                 add tissue

12.                 fold

13.                 polybag

14.                 carton and ship to client

Please note, not everyone follows all these steps above. Before buying, always ask how your shirts will be delivered. Sometimes the price is right, but the shirts just arrive thrown in a box after the embroidery, resulting in massive wrinkles and zero organization for distribution. CEOgolfshop ALWAYS delivers product ready for distribution to the end user, not needing ironing or packing. 

Obviously, there are cost savings if you advance order. Requirements for advance orders vary from 6 weeks to 120 days depending on the product and quantity. Whether you advance order or not, our quality is always impeccable. 

Q: We need white logo shirts for an event with the logo on the left sleeve. What do you recommend for 75+ shirts?

A: Consider these three options based budget and on the who your recipients are:

Red Rock Polo Shirt- 100% Pima Cotton Interlock, Short Sleeve. This is our own private label shirt and is far better than the typical shirts offered by promotional products companies. They are made in the same plant as other pricier brands.  Choose for tight budgets and when you have a cross mix of recipients ie sales, support staff, etc. It’s considered a mid-tier employee shirt.  However, t’s also given out at events with senior executive staff and they like it too. Priced at $26.50 each with logo.

Bugatchi Uomo Polo Shirt- (color- White & Asperine. 1525F57) 100% Egyptian cotton, double mercerized. This is a very light, very soft cotton and in white is somewhat see-through. For golf tournaments with executives this is a favorite. Alternatively, Fairway & Greene also has a mercerized polo, with a bit heavier cotton, though still lightweight. Priced at $42.50 each with logo. Call for specific quantity discounts.

Bugatchi Uomo Ribbed Shirt-  65% modal rayon, 35% polyester, sku 1643F57, 1643F50. This microfiber shirt is nice for both on and off the course. The ultimate in luxury feel is also a perfect look worn under your sport coat. As a golf shirt you’ll really like the way fabric breathes. If it gets wet, it quickly dries and still looks fresh. This shirt wears extremely well and looks like new over time. For golf tournaments with executives this is a favorite. Alternatively, Bugatchi has the same fabric in a CREW NECK. A lot of senior executives prefer the crew neck so we recommend you check with a few of the probably recipients to see what they wear.  Priced at $56.50 each with logo.

All of these short sleeve shirts are very soft, and stay that way wash after wash, without pilling or fading (if colored shirt). The collars don’t get all out of shape, though the Ribbed shirt will hold the original shape the best. Call for specific quantity discounts. We’ve included the dollar estimates above to help guide you to a budgeting decision, though prices may vary over time and by quantity ordered.

The Bugatchi men’s shirts size chart has been updated. Please note that actual measurements are shown. This is to help you compare with other brands you may already own. You can measure the same points and determine the correct size for you. Customers tell us that Bugatchi sizes run true to what they normally wear.

Most size charts are for “fits size”. For example, the Bugatchi ACF1643 crew neck, long sleeve, in size large has an actual chest measurement of 49″. The Ian Poulter size chart size large “fits size 45″ chest”.

The 1525 Polo’s have a roomier fit than all other Bugatchi shirts. Short sleeve shirts will have a shorter length and slightly smaller measurements than long sleeve shirts.

What promotional items can I give away at a tradeshow/seminar? We market IT services to upper-level execs. I want them to keep it and I want it to be memorable.

ANSWER: Cheaper than a pen? Let’s take a different approach. You’ve got x number of prospects who are ready to buy, some in the sales cycle some not, and some who just want the free gift. All of but the last of them could have value to you at different times.
You need to know which ones will be valuable now or in the future. A great exhibit will draw them in long enough for you to interact and qualify them as to type of prospect or complete dud. Offer a grand prize that requires some work to get. That’s the hook. Have multiple people ready to talk to every one who’s standing so you can get that info. Everyone is a winner with the cheaper gift -a decent pen or one of my favorites- a magnet picture. Take photo and put head shot in a selection of super hero choices or a cartoon. You’d be surprised how many take home to their families and put on the fridge for years.

TENCEL® is Lenzing Fibers’ brand name for lyocell. A major break-through was made with the development of the unique nanofibril structure of this fiber. TENCEL®, made from wood pulp cellulose, offers a unique combination of the most desirable properties of man made and natural fibers: soft as silk, strong as polyester, cool as linen, warm as wool and as absorbent as cotton. Quite simply a “break-through” fiber.

The Bugatchi Tencel shirt introduced for the Fall/Winter 2008- 2009 season feels at least as soft as their high modal rayon content shirts, maybe even softer. It’s definitely a lightweight fabric. There is some stretchiness to the shirt, but minimal.

Lenzing calls Tencel® environmentally friendly and a good choice for people with sensitive skin. However, process of dying the fabric may include treatments with chemicals that could affect your skin. CEOgolfshop has never received any negative customer feedback about any Bugatchi shirts. In fact, most customers rave about how the shirts are the best they have ever worn,

Tencel garments are often recommended as good for travel because they pack light and retain their shape. Many Tencel® pieces are machine washable; though you should follow the label’s instructions for specific wear. If washed in cold water, Tencel® garments shrink about 3% with the first washing, but then won’t shrink in future washes. Tencel® also dries quickly, so drip-drying it may not take long.

The Tencel fabric compares favorably to silk shirts as well. Most people like silk for the hand feel. The Tencel shirts have a superb hand feel, but also are easier to care for and probably hold their shape better in varying weather, especially high humidity.

Yes. However, if you are sending an EPS file, it’s best if it is at the actual size, or if you tell us the maximum width and height that you want your embroidered logo to look like. I recommend someone looks in their closet and measures logos they like. Then you get determine what size would be best for your shape logo. Otherwise, it’s all left up to the subjective decision of the person digitizing your logo.

We always ship a sample of the sew out for approval before embroidering all your shirts.

In a nutshell- it’s rare. Our items are all priced to fit within the Bugatchi Uomo marketing strategy as an upscale quality product. By staying with that strategy we are able to access inventory in 1000’s of styles, colors and sizes. Typically some shirts are $5 off of retail. We also will discount shirts at the end of the season, if there is adequate stock, or if we know another store is having a sale.

Our hotel and other reseller buyers pay wholesale prices.
Our corporate buyers who buy in volume with their logo embroidered also can obtain substantial discounts on some shirts.

We do not have a showroom for consumers. Consumers can visit their local Nordstrom’s for many Bugatchi products.

We do have a showroom by appointment only for our resellers.
Our retail purchasing agents, ie resellers, have a number of ways to view our Collections. The Jack Nicklaus and Bugatchi showrooms are both located in South Florida, though in different cities. We are currently reviewing the feasibility of a seasonal collection presented online. What do you think? Is this a good idea, or do you attend enough trade shows that you think this is redundant?

Lately I’ve been fielding calls for executive gift ideas. Some marketing directors are planning now which is an excellent idea. If you want a quantity of shirts in a popular color, plan on 4 month’s advance notice to be sure you can get the sizes, styles, and colors you want.

What are great gifts for CEO’s and executives?
If it’s not the right gift it will be re-gifted in minutes. During the holidays, I know some company President’s that select one item and then everything else is put into a holiday grab bag for employees.

The older the executive the more creative you need to be. If the CEO is a popular business leader, i.e. involved in the community, surely he or she will have received just about everything you can imagine, including lots of plaques and clocks. It helps to know a lot about your recipient and the best place to get that information is the executive assistant.

I’ve found two items that are still working strong. The first is the tour size Windbrella golf umbrella. Some have already received one, but maybe lost it or loaned one to a friend who didn’t return it. We’re planning a charity golf tournament now that we gave away the golf umbrella four years ago to. The committee was unanimous in getting the same umbrella because most no longer had their original. None broke, they just were lost over time. Everyone agreed it was the best umbrella they ever had and they really missed it. This is what you want- people remembering what a great gift it was, and where it came from!

The second item is a high quality shirt, which you have to give with forethought. By that, I mean you need to find out the shirt size, color, and style preferences in advance. Why buy all solid black shirts if most of them wear colorful or pinstripe shirts? What’s the risk of running out of large and having the wrong size left for someone who comes later to the registration table? Observe what your recipient wears when he’s not in the office. Take notes at the next tournament you play in, or simply look through the post- tournament pictures of what the executives you want to reach were wearing. Lastly, be careful about logo placement. Many won’t wear shirts with logos, unless it’s what I call a ‘badge of honor’ logo, such as Dan Marino’s Celebrity Golf Tournament.

If you must have a logo, then I recommend the Bugatchi polo golf shirt. If you’re willing to pass up the logo, or are OK with a subtle tonal logo on the sleeve, then I recommend the Bugatchi ribbed shirt. It’s the kind of shirt they always remember where it came from, because they love the shirt so much. Every time they wear it, they’ll feel good and associate those good feelings with your tournament or your company.

The long sleeve mock ottoman knit is a fall/winter shirt. We have some product in, and more inventory will be available in September. The bulk of our winter inventory arrives in October. For the mock neck, we have stock for leaf green, marine blue, rosemary, ruby, russett orange, steel, and victoria blue at this time. This shirt is also available in crew neck and 3 button polo style in long-sleeve; crew neck, half-zip, and 3 button polo style in short-sleeve.

Due to high popularity, I strongly encourage advance ordering long sleeve Bugatchi ribbed shirts. We were out of stock in some of the most popular colors and sizes prior to Christmas last year.