Posts Tagged ‘executive gifts’
Saturday, November 29th, 2008
What can you provide for our celebrity golf tournament? Our services include all aspects from gifts for goodie bags to custom trophies, logo tournament shirts and event signs.
Shirts with logos: premium events like these tend to fall into 2 categories:
1. The event is so fantastic, the celebrity event name is run on the left chest, usually a color logo.
The sponsors go on the sleeves- usually tonal text on each sleeve, or they are not on at all.
2. The event is new or does not yet have the panache of an ‘NFL caliber’ event. Tonal becomes more popular.
Other factors - value and style of the shirt. A resort style (camp) shirt may be given instead of a golf shirt. Then it’s left chest only for logo embroidery.
How far in advance do I need to order promotional products? For shirts, definitely advance order to get enough color and sizes. You won’t know exactly what you need, but it can take up to 4 months to produce, depending on when you hit the production cycle and the brand. The time to choose a shirt style, color, and qty is December for March delivery. We can assist with product recommendations.
There is a limited amount of shirts on hand for any brand. The larger the tournament, the harder it is to get exactly what you need last minute, unless you happen to hit right after a production run arrives in the warehouse. You may also want to consider our private label solutions, minimum 1200, in which case you can advance order with your name imprinted in the label, plus custom hang tags. Then simply add event and sponsor embroidery as needed at a later date. Maybe the recipients don’t want to wear a shirt with your logo, because of the nature of your product. This is an easy way to get your brand on a top quality shirt, without having your logo visible to everyone all the time.
We have an excellent promotional product for celebrity tournaments- a tour quality towel by Club Glove. This is a very desirable item and a sponsor who doesn’t get on the shirt can own the sole logo on this towel. It’s microfiber, tour size, highly coveted, and has low penetration in the market so far.
Here’s what’s needed to put together your custom proposal:
- jpg of event logo for review
- logos of any sponsors that you are thinking of for shirts
- overall budget for gifts
- qty breakdown of support staff, players, and ‘friends of the tournament’ that you may offer gifts to
- signage needs - usually these encompass posters for cocktail parties as well as hole sponsor signs, and other outdoor promotional signs.
We can put together a spreadsheet of ideas, costs, and order deadlines. You can then use this as a masterplan for the tournament committee and sponsors. I’ve sat on golf tournament committees and the core gift ideas are frequently part of a coordinated effort involving the key sponsors, while other items are left entirely to the discretion of the participant marketing teams.
A celebrity destination tournament frequently includes golf and non-golf promotional products. The last local celebrity tournament I played included a $90 sweater, nice leather duffle bag with tournament logo, certificate for a free pair of golf shoes, logo shirt - with nth Annual ’sponsor name’ event logo - nothing on the sleeves, and other goodies.
We have in-house production for signs. For tee box signs, One thing to consider is whether they will be reusable or one time only. Second, all too often there are last minute additions to hole sponsors. Depending on the design, you can have blanks made and drop in names after. Prices avg $13-18- prices driven by materials.
- Flags - take a look at some of the outdoor banners here. The spinning flagstand is popular if buying in bulk qty by one sponsor. (12 or more for price drops). The mediascreen is popular to move around at different points of the event. The Expand Flagstand is new and great when you want to set up and leave it. Banners with grommets are usually $10/sq ft. or less. Bring twine and hang them.
Tags: celebrity golf tournament, executive gifts, goodie bags, promotional products, tournament gifts Posted in Q&A | Comments Off
Wednesday, November 26th, 2008
Top 10 CEO gift ideas for 2008:
1. Bugatchi Uomo ribbed shirt- this modal rayon shirt is not just a favorite. CEO’s want a closet full of them because they love the fabric so much- and anyone who gives one is sure to be held in high regards.
2. 68″ Golf umbrella as seen on Tour. All it takes is pressing the button ‘open’ and this one will not be re-gifted. The feel and touch scream quality and durability.
3. Golf travel bag - Any CEO who golfs and doesn’t have one, wants one. The Last Bag by Club Glove is the most popular and best travel bag in the world. Surprisingly, very few CEO’s own them, which makes it all the more alluring.
4. Personalized cartoon book by cartoonist Stu Heinecke. The first time I gave this as a gift to a CEO billionaire, I got the access I wanted and great referrals too. ( We don’t sell this, just a great idea- see cartoonlink.com for info.)
5. The greatest gift may be nothing monetary at all. CEO’s are stewards of our communities. Is there something you can do that would help achieve the company’s mission in that role?
Sorry, but this list will stop at 5. The other 5 could be really easy…if only we knew more about you, your budget, your objectives and those you are buying for. Call for help!
Tags: ceo gifts, executive gifts Posted in logo gifts- non-apparel | Comments Off
Thursday, August 21st, 2008
HUNTINGTON BEACH, CA (August 21, 2008) - Over the past several months, most major airlines have begun charging for checked luggage which has caused many travelers to reevaluate their packing strategies. Savvy travelers are now trying to pack lighter and more efficiently. Club Glove, the Number One travel bag on all Tours, has come up with a solution with its Carry-On Luggage Ensemble.
Club Glove’s Carry-On Luggage Ensemble allows travelers to pack several days worth of clothing into its Carry-On or Piggy Back II bags. Airlines wish that all luggage manufacturers would size their carry-on bags the way Club Glove has. Both the Carry-On and Piggy Back II bags slip into the overhead compartments with ease and make those two to three day excursions a pleasure by eliminating additional charges and a long wait line at the baggage carousel.
The Club Glove Shoulder Bag II and Travel Kit complete your carry-on ensemble for what the company feels is the ultimate airline carry-on set. These additions allow one to have their toiletries and/or laptop at their fingertips while the Carry-On or Piggy Back II is nestled in the overhead compartment. The Shoulder Bag II attaches to the carry-on luggage piece with a J-hook (similar to what you see airline pilots doing) which allows for a balanced load that’s easy to roll through the airport.
“People are always surprised at how much they can fit into our carry-on pieces,” said Jeff Herold, President, West Coast Trends, Inc. “Our complete packing system including clothing organizers and travel kits makes it easy for travelers to pack lighter and more efficiently. With the cost of labor and fuel these days, if everyone does their part and packs more efficiently, it can only help our air travel system.”
When you purchase a piece of luggage from Club Glove, you can rest assured that you’re getting a piece of luggage built with a lifetime of use in mind. With over 15 fashionable colors and several custom webbing options to choose from, we’ve got a color to fit your personality.
All Club Glove travel bags and luggage are manufactured in the U.S.A. and constructed from Invista Cordura®. Invista Cordura is actually three times stronger than similar nylon fabrics in the market. Though considerably more expensive, it has been a key ingredient to the durability and success of the company’s products.
Other best-in-their-class features include YKK® zippers, ITW Nexus® buckles, and single piece burst proof construction. Several pieces feature a patented high-impact plastic wheel base that cradles and shields the bottom of the bag. In-line skate wheels with bearings make it incredibly easy to roll the bags wherever you need to go.
The Club Glove luggage line is available in clay, red, pink champagne, burgundy, navy, royal, steel blue, green, khaki, moss green, camouflage, sun gold, mocha, mocha with pink, black, black with copper trim, and charcoal with webbing options in black, copper, sun gold, pink champagne or red. The webbing is custom-made to order with a slight charge and a reasonable lead time.
About West Coast Trends
West Coast Trends, Inc., the American owned Huntington Beach, California-based company, designs and markets premium golf travel bags, luggage, stand bags, cart bags, club covers and accessories. These include the Club Glove Last Bag, Burst Proof with Wheels, Piggy Back II, Club Glove Carry-On, Rolling Duffles, Aficionado IV, Hot Stepper, and Stiff Arm. Nearly every Touring Golf Professional in the U.S. carries their clubs in a Club Glove travel bag.
###
Club Glove, Last Bag and Scheyden are registered trademarks of West Coast Trends, Inc.
Tags: club glove, custom, executive gifts, luggage Posted in News | Comments Off
Friday, July 18th, 2008
Lately I’ve been fielding calls for executive gift ideas. Some marketing directors are planning now which is an excellent idea. If you want a quantity of shirts in a popular color, plan on 4 month’s advance notice to be sure you can get the sizes, styles, and colors you want.
What are great gifts for CEO’s and executives?
If it’s not the right gift it will be re-gifted in minutes. During the holidays, I know some company President’s that select one item and then everything else is put into a holiday grab bag for employees.
The older the executive the more creative you need to be. If the CEO is a popular business leader, i.e. involved in the community, surely he or she will have received just about everything you can imagine, including lots of plaques and clocks. It helps to know a lot about your recipient and the best place to get that information is the executive assistant.
I’ve found two items that are still working strong. The first is the tour size Windbrella golf umbrella. Some have already received one, but maybe lost it or loaned one to a friend who didn’t return it. We’re planning a charity golf tournament now that we gave away the golf umbrella four years ago to. The committee was unanimous in getting the same umbrella because most no longer had their original. None broke, they just were lost over time. Everyone agreed it was the best umbrella they ever had and they really missed it. This is what you want- people remembering what a great gift it was, and where it came from!
The second item is a high quality shirt, which you have to give with forethought. By that, I mean you need to find out the shirt size, color, and style preferences in advance. Why buy all solid black shirts if most of them wear colorful or pinstripe shirts? What’s the risk of running out of large and having the wrong size left for someone who comes later to the registration table? Observe what your recipient wears when he’s not in the office. Take notes at the next tournament you play in, or simply look through the post- tournament pictures of what the executives you want to reach were wearing. Lastly, be careful about logo placement. Many won’t wear shirts with logos, unless it’s what I call a ‘badge of honor’ logo, such as Dan Marino’s Celebrity Golf Tournament.
If you must have a logo, then I recommend the Bugatchi polo golf shirt. If you’re willing to pass up the logo, or are OK with a subtle tonal logo on the sleeve, then I recommend the Bugatchi ribbed shirt. It’s the kind of shirt they always remember where it came from, because they love the shirt so much. Every time they wear it, they’ll feel good and associate those good feelings with your tournament or your company.
Tags: executive gifts, gift ideas, golf gifts Posted in From the Fairway, Q&A | Comments Off
|